Businesses have realized the power of social media and accepted that social media marketing has to be a crucial part of their business. Facebook is a social media network, social means interactive. Everyone seems to be using facebook to connect with their friends as well as to their respective clientele. But do you know the huge network could mean for your business? Facebook may not be the ideal environment for every social media initiative, but its huge functionality forces you to at least consider participating regardless of what type of business you run. There is no doubt that it can be a great tool for optimizing your web presence.
Social media is an integral component of any successful digital marketing strategy. Almost 74 percent of adults are using social networking sites; the opportunity to increase your site’s online exposure to new customer cannot be ignored. But sometimes people do mistakes while accessing facebook, and suffer loss in their business. Here is a list of mistakes that must be avoided on facebook. Follow the steps for finding out the ways to ensure the campaign’s success.
DO NOT CREATE A PROFILE INSTEAD OF PAGE FOR YOUR BUSINESS
Profiles represent an individual and must be held under an individual name, while pages allow an organizations, business, celebrity or brand to maintain professional presence on facebook. If your business presence shuttered down by facebook for breaching the rule, your friend list will vanish with it. Facebook offers two crucial advantages of administrating a business page; user analytics and easily embeddable like buttons and widgets. With the help of this you can analyze all the useful information about user activity on your page, including how many likes and comments you receive each day. Facebook page also provides pivotal advantage to any business, it can access unlimited fans. On facebook, individual profile can access up to 5000+ fans, where as pages can have unlimited fans.
DO NOT NEGLECT TO MONITOR THE POSTS OR COMMENTS ON YOUR PAGE
You do not neglect your phone when it rings, why would you neglect your brand’s facebook page? Think about it. If you are going to have a social media channel like facebook page, you must be prepared and resourced to be able to monitor it. You should address the concern or question publically if possible, so that the individual issue or question is resolved. Try to hide the post rather to delete it; there is a vast difference between deleting and hiding. If you are deleting any post it will be removed throughout the web, hiding will remove it from your page, but it remains visible to the respective person who posted it. Nothing is worst than a neglected page, it is bad for your brand, for customer service, sales and even bad for your business reputation.
DO NOT IGNORE NEGATIVITY
Managing a brand page on facebook is not an easy task, replying negative posts while growing your fan base can be very challenging. Deleting a negative post from your page would do nothing but will upset the person who posted it. Most likely, this person posts it again. And if he does not, he will surely share his new negative experience around him. In the end, you have changed a disappointed customer into an angry customer, who is more likely to share his bad feelings and this will ultimately harm your business. Moreover, bad comments are not such a bad thing as long as their ratio remains low. A page that displays a few negative comment among positive ones give a much better felling of transparency to its visitors. Showing negative comments is a better opportunity to change them into a positive one.
DO NOT JUST POST PHOTOS
90 percent of information transmitted to the brain is visual, videos on landing page increases conversion rate by 86%. This means any information you want to communicate is better transmitted by the videos instead of photos. Videos on social media get more engagement than links, images or text. Videos on your website have a higher chance of being shared than anything else. Another traffic generating medium to your website is infographics; businesses who market with infographics grow in traffic on an average of 12% more than those who do not use it. Infographics are visually appealing way to communicate information quickly with your audience. This is not only awesome for brand awareness and social media sharing, but they are also referenced more frequently than any other piece on content.
DO NOT MAKE YOUR POST TOO LONG
People want to scan web pages rather than reading them in detail. If you want to cover a complex topic, consider breaking it into a series of posts. It is a great way to keep people coming back for more information, and your reader will find it easier to digest your content, if they get it in portion controlled sizes. To increase engagement on facebook you need to create the content that is not only relevant but personal too. Try to make your content short because it can generate 60% of customer’s engagement.
DO NOT POST IMAGES OF RANDOM SIZE
In its early days, facebook was all about text and links, but as it has grown up; images play a most crucial role on facebook. They are now more important as design and identity of user interface, like their profile photo or cover photo. Images are now a huge part of site’s appeal but working out what image size should be used on facebook is not as easy as it could be. It involves some wrangling to get the result you want. Facebook provides some guidelines to upload the images. Each type of image on a page, profile or timeline has its own sizes and everyone must follow it.
DO NOT POST TOO OFTEN (BUT DO FREQUENT POSTING)
To maximize your facebook page’s organic reach and engagement, it is important to know when and how often to post content. Pages that posted one or two times per day receives 40% higher user engagement compared to the pages that had more than 3 posts per day. This shows that it is not the quantity of the post, but the quality of your facebook wall post. Apart from your relevant and valuable content, the main important thing that you must consider is how consistent you are. So, try to post frequent but not too often.
DO NOT POST CLICK-BAITS
Have you ever seen those heading that starts with “you will never believe.” that are shared by your friend or promoted by advertisers on your facebook news feed? These kinds of advertising are known as click-bait, social media networks are trying to stop them, because teasers encouraged the users to click on them without giving much information about what they will see next. Such posts often get a lot of clicks. The more clicks they get, the higher up they will shown in your facebook news feed.
DO NOT HAVE MULTIPLE ACCOUNT
Facebook does not allow user to have two personal accounts, it is against their terms and services. If they find out you have two personal account, they will shut them down. If it were not against their terms, it would be hard to maintain two personal accounts in case of content updation. So keep it simple, do not create more account or page on any social media site.
DO NOT FORGET WHICH ACCOUNT YOU ARE POSTING FROM
The facebook news feed looks basically the same whether you are logged in to your personal account or company’s account. Making it all too easy for page administrator to forget which one they are posting form. You would not want to respond your cementers from your personal account. So it’s better to check your account before using it.
Facebook is a way to connect friends, families and also to their potential clientele in a very easy and interesting way. Using Facebook for the first time is a bit confusing, but later on with regular use it becomes easy and anybody can gain perfection on it. It is not for fun only but it is a platform to learn something from others. So, use facebook for gaining something not for ruining. Avoid these mistakes and try to find out the ways to success your campaign.
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