Do you want to embellish your customer experience by using enticing images or videos? Have you ever tried Instagram posts to promote your service or product? Everyone wants to gain social media recognition for their business. Over the years, different types of social media platform have been established. Many of them helped companies to stay pertinent in this competitive world, but now new social media platform have emerged and people are making full use of them to augment their marketing prospects. From the many one such platform, Instagram; that has not only gained prominence as a great place to share images, but it is also playing an important role in helping to enhance the social media marketing for your business.
Instagram can be highly-targeted, visual advertising channel for your brand. In fact, it provides a brand with 25% more engagement over other social platforms. This means that it is a prime channel to build the brand for an e-commerce business. A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. If you want to have a real impact, your posts need to be carefully begeted and shared with purpose and resolute. Here is a quick look at how you can use Instagram post in a well creative manner to enhance your business prospects.
Acquaint Yourself With Instagram Business
Instagram is a great place to make a name for your brand and while certain type businesses such as fashion and food industries find it a lot easier to gain a following then others. Unlike other social networks, Instagram is completely photo or video centric, so users can posts images or short videos but not text update like they can on twitter or Facebook. Try to acquaint yourself with Instagram because this is one of the better platform to generate leads and improve your business growth.
Share Images To Capture The Attention
Before sharing any image on your Instagram business profile, it is important to plan first; what you are going to share with your potential customer. If you want to sell some product through this platform then share the image of the product that you want to sell. No one would be ready to purchase things that they have not seen. When you are selling stuff online, you might not be able to show the real product. But visual is important in social media platform like Instagram as well. So, post the image of those products to enhance the chance of being sold.
Add Relevant Hashtags
Your goal on Instagram is to engage your customer while also growing your followers. Posting new, interesting or engaging images will satisfy the first requirement but to grow your followers it is extremely important to provide a hashtag links on your photos. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms.
Embed Videos On Your Blog
Instagram videos are not as popular as photos, but they offer many benefits, it is hard to avoid capitalizing on them. Instagram also offer filter and editability tool to enhance the quality of the videos. Like Instagram photos, the videos can easily be re-purposed to other social media sites and your website.
Include a variety of videos in your Instagram account and use those videos to promote your brand. You can also endorse your Instagram account by embedding the videos on to your website and encouraging visitors to visit and follow your business page for more exclusive content.
Follow Your Followers Back
Until and unless people follow you, the images that you are sharing won’t be seen by many. So, try to increase your number of followers on Instagram. While doing this, you need to remember that the process of following on the world of social media is a reciprocal process. The best thing you can do to increase your number of followers is to follow others. In addition, you have to quite exertive on Instagram, post your photos on a regular basis to ensure that people subscribe to your update.
Engage Your Potential Customer
Engagement is a two-way street, show your customer why they should be loyal to your business? What can your business offer to them? Remember, before you begin to share your photos, think about the message you want to communicate to your customer. Instagram allows business to build visual connections and inspire brand loyalty. So, make sure your images generate a consistent tone and message.
Offer Something Exclusive
Extending promotions and give-aways is a great way to stay active, drive engagement and encourage users to purchase your products. Incentivize your customers to re-post your photos and receive a certain percentage off in their next purchase.
Have A Complete Profile
Your bio is one of the most important part of your Instagram profile. Through this people will come to know about you and decide whether they will follow you or not. The bio includes different things in it;
- web links
So, this is likely to play a vital role for helping people to find your post on Instagram. Make sure that your bio on Instagram profile is fully completed.
Instagram introduced direct marketing and most people assumed its use for personal conversations with friends, but it can be used in creative ways to grow your business and market your brand. You can send direct message up to 15 users per message and only those included in the message will be able to view the image and the comments. Consider offering special discount to the customers via direct messaging.
Evoke An Emotion
Pictures have the ability to generate a certain emotions, whether it is happy, curious, excited or motivated. So, be certain that the feeling you express is something you want your customer to connect to your business.
Motivate Prospects To Act
If you want to give your readers a reason to act, it is better to provide some sense of urgency. Remember, you are not just competing against other retailer for the same item or trade-offs. Your bigger opposition is customer inaction, it is much easier for prospects to click on the next shiny item. Make people an offer they can not refuse, try to give them one-time offer to encourage a response. This is one of the great way to generate traffic and increased leads to your business.
Social media calls to action are a necessary element of any social media marketing implementation. They nudge prospects, customers and public to take action that is track able. When a call to action aligns with your business goals, it can help you get measurable results that support your key marketing objectives.
These are all ways you can use Instagram to improve your marketing strategy. This is not all about attracting the masses, it is about providing value, so that right people find you and stick with you. It is absolutely possible to have success for any business on Instagram as long as you lead with a right mindset.