The common SEO practice demands that before hearing what you have to say, listen to the customers. The SEO process is different in nature as compared with the other marketing practices. It’s a technique of PULL Vs. PUSH.
The 3 essential factors of an effective SEO are powerful conversation, beneficial information and high first-rate inbound links.
The first and foremost step towards a successful SEO strategy is the good quality content. Some tips to build a quality content are:
- Conduct keyword research to discover exact words.
- Pick words having high-volume and less competition
- Build content related to these keywords
- Build good links to launch the web page.
- Monitor the traffic roll in.
- Step towards the new project.
All the above mentioned points show the favorable results under the ideal conditions which are rare in the SEO project. According to a survey done to find out the working of a Google’s searching algorithm, the user oriented modules were preferred. Some of the factors discussed are included here as:
- Take note of user’s intent
- Streamline search results as per the user’s preference
- Task completion
The entire study focuses the search to bring to the level of the user. The high ended effects do not attract the users to view the pages. Once the search engines start giving the positive results, the web traffic shoots up. The difference between the actual and real traffic is always there. To bridge the gap between the two, let’s discover some important issues.
- Are the content and intent matching?
- Is the intent catches the search?
- Is my page user friendly?
Based on these questions, The SEO strategies should be focused on:
1. Identify the ranking of pages in low to mid order
The simplest way is to find out the ranking of the pages by studying the analytics and make the ranking list from low to high order. Start improving the intent of low ranked pages. For doing this, Google Search Console or Bing master can be used.
2. Locate the mismatches between the content and intent
Next step is to find out the keyword phrases that surface our URL in search results. Here’s how you do it in Search Console. Once you click on the URL you wish to analyze, find a page of data isolating that URL, but the keywords are not matching Now you are required to filter the keywords that can match with the query.
If the overall meaning of the page is not discovered at a glance that means the intent of the page is not matching. The purpose of creating the page gets defeated their itself.
Now how to fix this? Let’s move ahead.
3. Optimizing for user intent
Once we are aware of the fact that what a user is searching for? We can implement 5 primary ideas to build the page in the same way
- Title tag
- Meta description
- Page title and headers
- Body text
- Call to action
By rewriting the title tags and description of the inner pages include the keyword query to quickly increase the number of clicks and visits. Once you get these clicks, there’s a growing body of evidence that higher click-through rates will lead to higher rankings. To summarize, it is important to get the traffic somehow. Getting the clicks is just a half process, after the visitor is on our site, we must find out ways to convince them by providing the right service.
4. Improving task completion
If you are searching the top business schools on a US website then the page must display the ranking of all the universities, not just the list of US universities. This way a page will be called to provide a high task competition. The immediate answer to the user’s query must be given either on the same page or on the linking page.
Now the next question is that, is the user satisfied after visiting the page or he has to look into the other pages listed by the Google?
If the query is answered on your web page, then the website is said to achieve task competition and deserve to be ranked at the highest place.
5. Submit for re indexing
It is a quick process. Normally we do there indexing of the web page which gives the fastest results
The changes would start showing the results in a day or two, if at all, it is an effective way of
re indexing. The re indexing is done by taking the reference of the searched keywords.
6–7. Measure results, tweak, and repeat
The process which you are implementing is live in nature. Now to compare the previous and the new results, you have to look for the ranking, clicks and click through rate and the engagement metrics including the bounce rate.
It may take time to get it right, but carefully preserve the page and do not change the content. This is very important. This practice will not only improve your web traffic but also bring your site in a better alignment with the user search.
To find the alignment of the best content with the intent accurately is the result which SEO wants. This is what you want to broadcast to search engines. The results are improving the ranking of the overall site.
To finally conclude, it will be appropriate to agree on this that the thumb rule to survive in the SEO processes have a high quality rich content. The ranking will be high on if the user search matches with the page content.
So the first hand information provided even on the inner pages must be intact with the SEO practices which means the demand of high intent.