With the increasing numbers of ecommerce sales, more organizations are depending on web space to assertively offer their services and products. As customers get to be more open to shopping on the web, it is getting more troublesome for organizations to go after online deals. Moreover, with all the most recent Panda and Penguin updates, it has gotten to be exceptionally befuddling and progressively disappointing to evaluate on which channel one should invest to get the maximum ROI. In such instability and vulnerability, how do e-business sites go after buyers and generate their income? Following are some proven methods that will help you to boost your e-business deals.
Here are three e-commerce strategies you should plan to implement in 2014:
1. Make the most of Instagram
In present scenario, social media network is evidently an influential element of online marketing. Though, number of organizations get failed to capitalize the power of social platforms like Instagram in their e-commerce marketing campaigns. With millions of active users posting thousands of images every day, it means that it has a lot of possible exposure for your business. The key is to understand how to tackle that power. One greatest tactic is to set up a marketing campaign through Instagram. This means formulating a theme and explaining it to your fan base. There are numbers of ways to take advantage of Instagram along with other social media channels to advertize your products and increase. Analysis the tools and be ingenious. You won’t like to miss an opportunity on this great potential.
2. Make checkout process easier
You might have heard it plenty of time to keep it as simple as possible. Then why so many ecommerce operators make it hard to purchase from them? Look at why visitors are dropping their buys at check-out procedure. Visitors like easy and simple online transactions as multiple steps confuse them and make them irritating. Sardonically, few business enterprises put much thought into how simple (or complicated) it is to navigate their checkout procedure. The best ways to make checkout process easier are:
- After checkout ask them to make an account
- Give an assortment of payment options
- Cut down the checkout steps
3. Customer Reviews
There are a couple of things more worthful to your business than positive customer feedback. According to a survey, around 70 % of online consumers believe on recommendations from unknown visitors on particular site and also found that approximately 88% also refer to reviews and ratings prior buying a product. In addition to that, same percentage of visitors will also prefer to share those feedbacks with their kiths and kins, making the impact more powerful. In view of these impressive statistics, it adds up your e-commerce website to add reviews and positive testimonials. Don’t wait for your customer to write a review, ask them to give your valuable feedback.
The best way to get e-commerce success is to always stay updated with new technology, recent trends and possible avenues for profit.