Generally it is possible to successfully optimize an existing site, however, it is resourceful to include the needed SEO elements into the website design right from the beginning. Either you are engaging a designer or using a pre-designed template or designing website from the beginning, it’s vital to understand the rudiment of how to make an SEO-friendly website.
Following are some of the most indispensable factors you must integrate if you want a website, which is functional for visitors as well as optimized for search engines traffic and visibility.
Proper Structure of URL
When deciding on what kind of URL structure you will use, it is necessary to ensure your URLs clearly specify the theme of your content. This entails the URL must be static and explanatory, also should have appropriate keywords so that both visitors & search engines recognize exactly what your page is about.
As per Google recommendations, while using multi-word URLs, the industry standard is to use dashes instead of underscores. In your URLs, don’t use ID numbers or other long-winded and unrelated terms or characters. Google as well as your visitors both will appreciate small and simple URLs that clearly convey the content topic
Preferably, you wish to have your navigation structure to be easy, well-organized and simple for your visitors and Google to follow. Generally, websites have their main navigation menu either at the top of the web page or vertically down the left side of the web page; though some website owners are excited to put their menu bar somewhere else, numerous studies have indicated that such positions work more effectively.
Flyout & dropdown menus are acceptable, however must be used with utmost care as they can possibly be less manageable for both robot & human visitors to navigate. Text links are perfect, as keeping the menu items at manageable numbers (6-7 is good) so as not to overpower visitors with unwanted options.
To ascertain that your visitors can access your website in proper manner, no matter which device they are using – PC, Smartphone or tablet, thus having a responsive website must be a your top priority. A mobile-only website can also work, but a responsive site keeps away from sticky issues, such as duplicate content and creating & maintaining two separate websites.
Social Media Integration
We now have proof that Google is not presently using social signals from Twitter and Facebook as part of their ranking algorithm. though, the indirect advantages of social media for your site have been proved time and again: social media sharing prompts your content throughout the web, appearing to more people, gaining more comments and more links. In that way, enhancing your search engine rankings and of course, your brand awareness, authenticity, power and reach is increased. Some of the excellent practices for including social media into your website are to make sure you have easy-to-notice social media icons on every product pages & blog posts.
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