A landing page is a website page that allows you to seize a visitor’s information through a lead form. When deliberating about a landing page within a realm of marketing and advertising, it is better to specify a landing page as being a stand alone web page distinct from your page’s main website that has been designed for a particular fixate website. This means that your landing page should have no meticulous navigation to tie it your elementary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your expected conversion goal.
Multifarious companies try to generate traffic to their website, so they send their advertising, email, or social media influx to their homepage. This is a huge opportunity to generate traffic in your website. When you know the spate of targeted traffic will be coming to your website, you can intend them by using your targeted landing page to your site.
Moreover, videos should be used on your landing page whenever possible, it provide a passive engagement medium where visitors can experience your message with very little effort. Try to add a call to action in your videos, this can be permanently visible, or be shown at a strategic times throughout the videos also use directional cues within the videos to point your visitors at your landing page’s conversion goal, this will ultimately enhance your brand promotion.
Types of Landing Page
The goal of the landing page is to convince the visitors to provide you with his or her information in exchange for a high value offer, the best way to do this is to offer them a suitable call-to-action, so that they you can convert a person into lead. Landing pages are indulge with the help of links to a website, when a visitor clicks on that link, he is redirected to the product’s main website. In an e-commerce website the landing page is somewhat similar to the product’s main website. Many marketers use the home page of their website as their landing page, this is a colossal mistake, one must have to avoid that.
There are two basic types of landing page, click through landing page and lead generation landing page
– Click Through Landing Page
These are probably the most common form of landing pages, where you find a sharp-looking pages with a large call to action button and where that call to action button is the only click-able element of the page. This page is often used by a middle man between your ad and e-commerce shopping cart, its purpose is to warm up the visitors to your unique value proposition before sending them deeper into the marketing funnel.
– Lead Generation Landing Page
These pages are used to capture user data, such as name, email address. The main purpose of this page is to capture user data and collect all the information that will allow you to connect with a market and prospects at subsequent time. A lead capture page will contain a form along with the description of what you will get in return for submitting your personal data.
you can use lead generation landing pages in numerous fields such as;
- E book or white paper
- webinar registration
- consultation for personal services
- discount coupon/ voucher
- contest entry
- free trial
Benefits of Lead Generation Landing Page
People use landing page as a homepage of their website over the past few years, but now, the recent trends in the internet marketing have brought landing page to the forefront of the conversion rate optimization. Nowadays, if you want to increase your chance of converting a visitors into buyers of your product or services, you require an attractive or useful landing page to properly steer potential customers into your sales funnel.
Have you ever wonder, what makes a good landing page? Why do some landing page are better than other? And what is your favourite landing page that you particularly use? Like anything else, the answers depend on what you are trying to accomplish. Having a good website and finally choosing what product to sell is the starting point of online marketing but, one has to be confident enough that he will definitely build a good landing page to spawn profits effectively.
Below are some benefits from leveraging Landing Page to market your business
Landing page are the focused and customized sales pitch, specially designed to get your visitors to take an action. As an extension of your upstream advertising such as paid search and banners, they have an ability to increase your conversions rates compared to the effectiveness of campaign that does not use them. Conversions directly impact on your goal. Your business objective includes your visitor to sign up, fill out information, press button ‘like’ or ‘subscribe’ and click through to buy the product and simply influence to brand the image and videos are the better way to get higher conversion rates.
Logging user Information
It is a quick and efficient way to directly influence the campaign, research projects, production creation, future sales and customer service initiatives. By embellishing landing pages to fill out quick information forms, you can analyse the data to determine factors about your audience, such as demographics and social preference.
Advertising efforts can be made efficiently with carefully planned landing pages. By using tools like Google Analytics, Absence and built-in WordPress plugins, you can track the effectiveness of your brand campaigns. Some extra benefit of landing page advertising include;
- higher paid placement
- higher click through rates
- larger room for creativity and testing
- immediate results
If you want to create multiple landing page and track the best performance, A/B testing is the most accurate way to do that. The goal of A/B testing is to experiment different content to increase goal completion and conversions. Some examples of A/B testing are;
- Video vs. Hi-res pictures
- Different copy writing style
- varied action words
- switching buttons
An effective landing page is an important marketing tool that not only boosts interest but also provides feedback regarding a particular company offerings. The sooner you start building, testing and embellishing landing pages, the sooner you start getting a correct return on your marketing investment.