Getting Smart with Web Design and its Impact On SEO

September 22, 2015 • Best Graphic and Web Design Blog, Internet Marketing Blog - SEO, SEM and SMO • Views: 1,716


Website may be the most important thing in your online presence; however other things also play a vital role in targeting your audience. Different aspects are intertwined to make a strong online presence for your brand. Content is the king, but equally important is the design of any given website. With the changing web design trends, it becomes the responsibility of the designers to choose a style that can have a positive impact on the client’s page ranking.Generally the best design sites that are ranked high on a search engine have several traits in common:

  • Easy to use, and navigate
  • Access to relevant information
  • Professionally designed according to modern browsers
  • High quality, genuine, and unique content

A Good Web Design
Do you know the importance of having a good web design for your website? According to a study, it was found that a website that has a poor design was the least visited. Website design also impacts the way how your prospective buyers look at your business. If you have a really good design, you can easily reach out to your target audience.

Different aspects that can drive your visitors away are:

  • Poor use of colour
  • High loading time
  • Difficult to read font
  • Complex layout

Content is the King

Website design is important, but equally essential is the content. When a survey was conducted, the results showed that people trusted a website that has unbiased, informative and original content. People enjoyed visiting a website that gives them a relevant answer to their queries. In contrast, visitors easily divert away from a website that has inappropriate information. Therefore for your website, get the content written by a professional.

Consequence of a Web Design

To focus on your target audience, it is vital to have a good web design along with having informative content on the website. A web design can have far reaching consequences on your audience and thus a website must be designed by keeping the target audience in mind. A design that cannot impress the visitors will fall flat. Therefore, hire professionals to get the website design as it also impacts different areas of your business, such as conversion rate, SEO and branding.

SEO-Web Design Correlation
The result of organic SEO is seen over a long time period. Therefore while designing a website by keeping its SEO in mind, plan long term. Design trends keep on changing however your online presence must remain consistent. Focusing excessively on flashy designs can have a negative impact on your page ranking.

Parallax design is the recent trend that is seen in the designing industry. The single page website gives the users a chance to scroll through it. Visitors like it because they are not required to click on the website while searching for specific information. Companies like it because it keeps their visitors engaged. However, search engine do not like parallax design. This design can have a negative impact on the ranking of your webpage in the future.

Responsive design is another popular trend that makes it easy for the users to view the website on multiple screen sizes. With a majority of people surfing the internet from their mobile phones, responsive design is here to stay. Search engines like those websites that are investing in responsive design. A responsive website reduces the chances of having duplicate content on your website because of the presence of two sites and it also lower the bounce rates.
These were some examples that stated that SEO of a website depends on the web design. By having a design that can easily accessed by the search engines, you can always stay in the top results.

Different Web Design Aspects
The SEO of a website depends on different features. Some of the most popular designing aspects that must be kept in mind to gain full benefits from an SEO campaign are:

Size of the Website
The website’s size has a huge impact on the ranking of the page. Imagine a situation in which your competitor’s website has more pages as compared to your site. Search engines love content and a website that has more content will be preferred by the search engine over its counterpart.

To increase your web pages, include free resources for your visitors. Here your audience can contribute fresh and interesting content and help your website grow. By broadening the scope of your website, you can easily increase visitor’s engagement and in turn enhance your sales as well.

Websites Designed with Graphics
An aesthetically appealing website may interest visitors, but they are the most difficult to optimized. Search engine robots are not able to read the text within animation as they see just a small amount of text. Context in small quantity is not able to rank in the top position. Therefore consider designing an HTML based website to achieve higher rankings.

HTML Coding
A website with properly written codes always ranks higher on search engine page results. Unnecessary use of hyperlinks, improper heading, comment tags, and italicized or bold text reduce the page ranking. If you are a professional, using hand-coding HTML to design the website will help it to rank higher.

Updated Information
Want to have good ranking for your website? If so, create high quality, original and creative content. Search engines rank fresh and interesting content on the top of the page. Therefore regularly update your website with original content and include images as well. Update the blog page or news feed at regular intervals to keep your users engaged. Offer your users a positive experience and receive good ranking on different search engines.

In conclusion, web design can majorly impact the Search engine optimization of the website. It is seen as a small aspect, but plays an important role. So if you want your website to rank higher than your competitors, design a website by keeping the above points in mind and achieve a higher rank on the search engine result page. If you build your online brand properly, you are bound to gain success.

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