With less than a day remaining for the release of Google mobile friendly algorithm, are you prepared to face the changes that will happen? With a lot of rumors doing rounds in the industry, it can be a bit difficult to know what will and will not be affected by the latest update.
Did someone just ask you to opt for a responsive design for your website to prevent the latest algorithm update from decreasing the site’s ranking? In this post, we will learn more about the latest update coming on 21st April and the different changes that are required to be made on the websites.
Mobilegeddon – The Latest Google Update
The latest update that will be released on 21st April by Google focuses on mobile-friendly design. With the increase in the number of mobile phone and tablet users, mobile is becoming the hottest trend. According to a study, it was found that approximately 60% of the online traffic is received from handheld devices.
Google wants to give amazing user experience to the online visitors browsing the internet through tablets or mobile phones. Google want that the websites are quick and efficient, irrespective of the devices that are being used to view the sites. Mobile users quickly move on from a non-optimized website without converting. This aspect has been taken into consideration by Google and thus the search giant planned to launch the latest update.
Users want that the websites must load fast and should be easily viewed on different screen sized devices. Therefore, if your website is still not mobile-optimized, there are chances that it will be penalized by Google. So take up the mobile friendly test at the earliest to check whether your website is mobile friendly or not.
Why Is It Important?
If you want to make your venture a success in the online world, enhancing your business website according to the latest update is important. For instance, if your business relies on customers from different part of the world, it is important that your website remains on the top search results. When planning their itinerary, people check out the famous destination and other important information by pulling out their mobile phones. And if you are in the travel industry, ranking high in the search engine results will increase your business credibility and help you to stay ahead of the competitors.
If you have a non-responsive website, it may look great on the desktop, however, there are little chances that it will look the same on a mobile phone. In contrast, your mobile audience will only be able to see some broken links, error messages and a slow loading website. Moreover, with the coming of the latest update Google may penalize your website for poor performance. This will make it difficult for your site to rank high in the search results.
With the increasing competition, it has become imperative to stay on the first page of the search results. A slight mistake can lower the rank of your website on the SERPs and thus decrease its popularity. Therefore, it is important to follow Google’s guidelines, choose a responsive design for your website and make it load faster to rank it high in the search results.
What Are The Mobile-Friendly Design Options?
Now that you are well versed with the importance of a mobile-friendly design, let’s discuss the available options. There are two ways to target your mobile audience. The first option is to design a responsive website that can be viewed easily from any screen size and the next option is to create a separate mobile website.
If you opt to go with a separate mobile website, you will have to maintain two sites. One for the desktop users and the other for the mobile audience. In the long run, maintaining two separate sites can turn out to be a costly affair.
On the other hand, if you choose responsive web design for your site, you can easily make all the updates and changes. The updates done on the desktop site will automatically apply to the mobile. The responsive design uses HTML and CSS languages to create the websites and make it easy for the visitors to view it from multiple devices. Moreover, different elements of a responsive design adjust according to the screen resolution of the device that you are using.
Does My Website Meet The Google’s Standard?
Whether you plan to design a responsive website or have created a mobile website, it is vital that the website meets the Google standards. A tool that can be used to check whether your website meet up the Google’s standard or not is the Google Mobile-Friendly Test, which is a free tool provided by the search giant.
Enter the URL of your website in the space marked as “enter a web page URL”. Next, click on analysis. After analyzing the website, the mobile-friendly tool will display the results and tell you whether the website that you have checked is mobile friendly or not. A green banner with “Awesome! This page is mobile-friendly” will appear if the site is mobile-optimized, but if this is not the case, a red banner with “Not mobile-friendly” will flash on your screen.
The analysis will also list out the reasons that make your website non-friendly to mobile phones. The reasons may include:
Text too small to read – This means that a mobile user has to zoom in the content, or scroll to the side to increase its readability.
Mobile viewport not set – Viewport controls how the website is displayed on a tablet or mobile phone. Setting the viewport makes it easy for a person to view the website on different devices easily.
Links too close together – If you are viewing a website from a mobile phone, the links must be far enough that they can be easily seen. If the links are present too close, chances are that you will hit the wrong URL. By separating the URLs, you can offer a better experience for the users.
You still have time to make your website mobile friendly to avoid being hitting hard by the latest Google update. Do not leave any chance or else your website will be penalized by Google, the search giant. A mobile-friendly site will not only help you to save your website from a penalty, but it will also help you to attract more visitors that can easily convert into potential leads.
Remember that people, nowadays, are using mobile phones to perform Google searches. So are you ready to face the latest Google update? Are you ready to target your mobile audience? If not, make the changes at the earliest.
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