Internet Marketing Blog – SEO, SEM and SMO

Read the Internet Marketing Blog of Best Web Experts and gain an insight into the most popular internet marketing techniques such as SEO, SEM, SMO etc. Get access to the trending topics in the online marketing industry.

  • Promote Your Site with Articles: Secrets of Mastery

    Posted on October 21, 2019 , Blog, Internet Marketing Blog - SEO, SEM and SMO, Views: 21

    Secrets of Mastery

    In the matter of SEO promotion, all means are good. A website or blog can be promoted by articles, you can use the methods of buying links, place advertising banners or register in directories, you can apply a dozen or two promotion methods – it all depends on the desire and ability of the resource owner.

    But the search for new solutions should not negate the main thing: the more legal methods of promotion are used, the better for the site. Well, the champion among traditional or “white” promotion methods is undoubtedly article promotion, which allows you to get the necessary number of links to the site without the risk of getting under the “ban” – blocking in search engine results.

    Promote Articles: The Basics

    The main element of article promotion is the texts themselves. The requirement for them is one, but quite capacious: the content must be of high quality. And this means that the article must comply with certain canons. In particular, it must include:

    • Easy syllable, readability, informational content
    • Clear structure with headings, subheadings, bulleted lists, and logically sound conclusions
    • Unique content (according to uniqueness criteria accepted in the web environment)
    • The presence of illustrations, thematic photos
    • Compliance with volumes within 2000 – 5000 characters.

    Also, it is important to remember that it is pointless to use the same material for posting on multiple sites. And if this is nevertheless necessary – it is worth at least rewriting and bringing the uniqueness of each text to 90%.

    An important condition is the volume of keywords/phrases in the text (within 5% of the total number of characters) and the number of links (ideally no more than one). Do not try to diversify the material through the use of several keywords.

    It is better to focus on a single keyword or phrase, achieving maximum relevance of the text, rather than creating an unreadable combination of letters familiar to the reader.

    Promote Articles: Secrets of Mastery

    All methods of article promotion can be attributed to two categories:

    1. Free
    2. Paid.

    Free methods

    1) Placement of materials directly on the website being promoted. For this method to work effectively, it is necessary to conduct internal optimization of the site, make a linking of its pages and wait for indexing. After that, you can post articles with links to resource pages, thus creating opportunities for the influx of search traffic.

    2) Placing announcements of articles on third-party resources (with links closed for indexing). A classic example is the announcements in social networks that allow you to familiarize the target audience with a summary of the material posted on the website.

    Those who wish can view the full version of the article on the site by clicking on the link. And, although this does not add the link mass to the site, this method is still very effective as a means of increasing resource traffic.

    3) Placement of materials with a link to the site on third-party resources on the terms of interchange or other agreements. This option provides for obtaining an external link to the site, but can only be considered as shareware, since the mechanism of mutual exchange of links is extremely rarely used.

    4) Guest posts. Another free / shareware option for posting articles on third-party sites. In this case, the text with the link is posted on the site, the owner of which is ready to offer similar terms of cooperation in exchange for quality content. Accordingly, the owner of the site where the article will be placed also sets text quality criteria.

    Paid Methods

    1) Placing information about articles on the site in special directories. Not a very realistic way for “manual” placement – catalogs on the network of thousands, of varying degrees of legality. To save time, you can simply pay specialists who are ready to do this work for a modest or not very (depending on the volume) remuneration.

    2) Use of special exchanges (Miralinks, SeoLink, etc.). Having a ready-made article available, you can find suitable sites appvalley for its placement using the parameters search or other tools available in the selected service.

    If independent creation and duplication of articles for one reason or another are impossible, it is worth considering the use of hired copywriters or the use of synonymizing services.

    True, it is worth considering that synonymous texts need to be improved while rewriting and copywriting allow you to get an already optimized and readable text of good quality.

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  • 5 organic ways to increase Twitter Followers

    Posted on October 5, 2019 , Internet Marketing Blog - SEO, SEM and SMO, Views: 95

    how-to-increase-twitter-followers

    Who doesn’t want the overnight success?

     Of course, no one!

    Same is the case with promoting your business on one of the best social media portals, Twitter. Unluckily, every Twitterati or netizen, in general, is in haste and wants to wake up millionaire and that too rising from scratch. No offence to all those wannabe’s but let’s makes it clear with quoting one gentleman “good things take time”.

    But that never means you sit idle and keep waiting for the right time to come. You should work for it and that too in the right direction.  So apart from these advice, which you’d have been hearing now and then we have some tips and tricks to share so you’d increase your Twitter followers right away.

    Game-changing Tips to increase your Twitter Followers 

    Set your Twitter Profile

    You might be an active user for long on Twitter but have you ever thought how many people on this platform just stick to your profile in the first sight.  The first thing anyone would notice about your Twitter account is profile and cover photos, and if that isn’t something attractive, no chance of liking at first sight.

    In order to work on this change your profile photo with something attractive. If you’re thinking to update something abstract or subtle it will have fewer audience. Create something that adds sense to every person. Moreover, if it’s your company profile, a high-quality logo with your catchphrase would work. But make sure you remain spot on with the short-bio. Make it clear that your bio is actually revealing enough to make the user interested in following you straightaway.

    Stay Active

    If you’re a brand make sure you have 24/7 online presence as your customer can have a question or thing to discuss any other time. And Twitter is one of the most popular platforms when it is about customers contacting the business through it.  

    For staying active, you can hire some customer care representatives for Twitter and ask them to be responsive even if it’s a happy customer appreciating or an angry one up with the rant.

    Optimize your Tweet Timing

    Once your targeted audience is clear nothing should hinder in between you targeting them. Keep noted their active hours and try to Tweet at that time. This would not only increase your engagements on that particular Tweet but will create a dedicated audience around that.

    You can also split the audience timing and Tweet according to them. For instance, you create some different post for those early-risers and the different one for the night owls.  

    Post Visuals, Info graphics, Facts

    You have to Tweet frequently but don’t forget quality is more important than quantity. So what sums up the quality? A well-written content always speaks volumes for you and your brands. But adding attractive visuals, info graphics and facts work as icing on the cake.

    Some eye-popping facts can do wonders as the stakeholders won’t only like them but Retweet them in the first glimpse as well. Same goes for the info graphics as it actually represents the data and statistics in an easy-going way. 

    Engage with your audience

    Don’t miss the chance to engage with your audience as these are the people who’ll make you stand tall. You can reply to them in the first place and like their retweets and replies down your Tweet as well.  And when it’s about making some loyal customers, try Retweeting them as it’ll double their faith in you or your brand.

    As little engagement as thanking for the mention can do wonders in favour of your Twitter handle.

     

     

     

     

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  • How to Create a Social Media Marketing Strategy ?  

    Posted on September 24, 2019 , Content Marketing, Views: 125

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    Social media transformed the brands and their audience communicated with each other on major social media platforms like Facebook, Twitter, Instagram and others. These social media platforms have now become a platform where brands can show their ability and worth.

    The role of social media in brand building is very significant. Being a budding brand you can utilise the instilled potential of social media by adopting an effective social media marketing strategy. The strategy should be built around the key metrics such as the best platform to be used, strength of your followers on that platform and the type of content funnel to be used. 

    The blog post incorporates some important pointers that will help you develop a strong, and effective social media strategy for your business:  

    Set Specific Goals:  

    A social media marketing strategy starts with specifying Start by setting specific, and measurable social media goals. You may have or multiple business objectives to fulfill. It’s recommended to set aside short term goals and stick to one that has been set in larger perspective. Your business goal may be to drive more sales or bring more customers on board. Regardless of the business motive you’re aiming at, an intended strategy would always be a great follow through.  

    Understating your target Audience:  

    Unless you have a better understanding of your target audience, your strategy will remain futile. If you invest time and resource in discover who your target audience are, you will have a higher chance of converting social media followers into your loyal customers.  

    Prepare a checklist to define who your ideal customers are. The list must include demographic details of the audience including gender, age group, geographical location and occupation. 

    You can take advantage of social media tools to discover key information about target audience. The information includes the details about the social media platforms they are using the most, the kind of content they are interested in, the way they are communicating with the brands and other valuable insights too. Once you’ve enough data about your audience, you can engage them better.  

    Optimize your Social Media Profiles: 

    Before inviting audience on your social media brand pages, make sure that your social media profiles having all your credentials in place. This is the only way to tell people about your brand and attract them to visit your social media channels. Post the right information about your brand that’s updated and compelling.

    Add necessary business information on your social profiles including business name, contact details and services you offer. Take advantage of keyword planner tools to discover relevant search terms that your buyers are using to find your product. In addition, use of relevant of keywords in your social media profiles also help you rank higher in search results.

    Make awe-inspiring content:  

    The fact worth noticing is that every social media platform is distinct in terms of intended audience, content formats and functions. This is why you have to create a distinct social media marketing strategy for different social media platforms being used. 

    For example: Instagram is an image based social network whereas LinkedIn is totally meant to cater to the professionals and brands in the industry. Similarly, Facebook is the best platform for connecting people and sharing thoughts. 

    Thus, your social media strategy must in sync with the social media channels you use. Your social media strategy must be aligned with your audience hanging around there. For example, if you’re looking to increase your follower base on Twitter, keep posting informative and engaging content in form of tweets. 

    Whatever the social media strategy you put in place, it’s overall goal is to engage people and drive more sales. 

     

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  • Outsourcing for startups as a means of business survival

    Posted on August 26, 2019 , Content Marketing, Internet Marketing Blog - SEO, SEM and SMO, Views: 225

    Very often, startups are faced with the fact that they do not have enough funds to recruit qualified personnel, especially if these people are not required throughout the day, and their services are only needed from time to time. And while some retrograde cities are puzzling over where to find money, progressive entrepreneurs are hiring virtual specialists.

    What can remote assistant do?

    Assistance in organizing business and first launch. Such people help you informationally, draw up documents, look for premises for an office and a warehouse, recruit personnel, communicate with agents, arrange negotiations, and bargain with suppliers. You may also need to take care of variancetv error while using this plugin.

    Manage your contacts. Gathering information about potential partners or customers, maintaining a database and actively engaging in cooperation, organizing meetings or telephone conversations.

    Organization of the schedule. Virtually everything a personal assistant or secretary should do. Keep a business diary, remind you of important events, organize meetings, buy plane tickets and book hotel rooms.

    Email management. This is one of those activities that can be fully outsourced. And if a person shows talent and competence, then he can delegate the obligation to respond to some letters that do not require your fundamental intervention.

    Manage phone calls. With the advent of technologies such as Skype, the secretary is no longer required in the next room. The person on the other side of the telephone conversation will not be able to distinguish whether he is calling directly to the physical office at a specific address or to the person who is at home.

    Blogging and social networks. Everything related to the Internet can not only but must work remotely. The technology itself dictates the rules, moreover, it is cheaper than paying a person for being in the workplace that you paid for. Such people will not only take responsibility for creating and maintaining accounts but will also offer a page development plan and attract targeted users to your main resource.

    Internet research. Current marketing trends, the search for suitable resumes, data analysis from Google Analytics and Index. Metrics, the selection of the necessary information and more. Everything will be collected, analyzed, relevant conclusions will be made and presented to you in the best possible way.

    Presentation and proofreading. Your virtual assistant will be able to refresh any part of the information that you plan to present to the public orally or in writing, as well as in the form of a presentation in PowerPoint.

    Ecommerce support. Many sellers do not have a physical office, in which case all the staff they have is also virtual. SEO-analysts, promotion specialists, sales managers, logistics specialists, site administrators and everything without whom no online store can work. You can get the great benefit of Kahoot hack.

    Document management. A business is a stream of information that someone needs to structure and archive. The virtual assistant can understand the accumulated data and properly organize their storage. In addition to this, virtual assistants can provide data transfer from the old site to the new one, manage spreadsheets and databases, digitize information and create convenient navigation through your archives.

    What are the advantages and disadvantages of hiring a virtual assistant?

    Profitability. You pay only for the work done and do not bear any additional costs, such as taxes, insurance, the organization of the workplace in the physical office.

    Rapidity. A virtual assistant by definition is interested in doing the job efficiently and as quickly as possible, to free up time for other tasks and make as much money as possible.

    Efficiency. You will always get quality work done without the need to make allowances for the employee’s bad mood, personal problems, or simply psychological burnout. After all, these people are all in the office routine and, if necessary, you can always find a “fresh” assistant.

    There is only one drawback of a virtual assistant in fact – you will have to entrust personal and professional information to a stranger whom you may never have seen or will never see. There are two ways to deal with this. The first is through trial and error, checking candidates with less complex and not too significant tasks so that possible losses are not fatal for you. The second is to contact an agency specializing in the provision of these types of services.

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  • Title:- 5 Emerging Email Marketing Automation Tools Best for 2019

    Posted on July 9, 2019 , Best Web Development Blog, Content Marketing, Views: 420

    email-marketing-automation-tools

    Today, almost 50 percent of marketers use some form of email automation tools. Growth in connectivity, with things like HR Technology, has been a Godsend for most marketers. According to Statistica, active email accounts are expected to hit 5.6 billion this year. This opens a tremendous cache for marketers. It makes good sense for businesses to develop email-marketing strategies to reach their target audience via email.
    Marketers have concluded that using automation tools to personalize email content can increase effectiveness by up to 50 percent. Simply by making email formats mobile-friendly, marketers were able to increase the rate of mobile opens. By 2018, mobile opens accounted for at least 50 percent of all email opens. A 2018 survey showed that 73 percent of marketers prioritized optimization for mobile devices.
    Let’s list out 5 of the best emerging email marketing automation tools that you can use in 2019.

    5 Best Email Marketing Automation Tools for 2019
    Email marketing tools have become highly advanced over recent years. With newer technology, tools can now also provide integration with e-commerce platforms. Most tools now offer advanced communication sequences in addition to advanced statistics. Allowing easy analysis of email sequence efficiency, marketers are able to swiftly adapt their strategies.
    Here are 5 of the most promising marketing automation tools available today:
    Mailjet
    ConvertKit
    Drip
    MailChimp
    SendinBlue

    #1. Mailjet
    Mailjet is one of the most promising email marketing tools in the market today. It can stand to improve in some aspects but overall, offers a good suite of features for marketers. The automation tool can be used to send welcome emails to new users. In addition, you can use it to pre-schedule sequences on particular dates. So it becomes handy when you need to send out offers or just a special message on Mother’s Day.
    The most interesting feature of the Mailjet automation tool is its ability to personalize. By keeping an updated client contact profile, you can automatically send emails when a contact trait changes. You are able to include details such as purchase history, or even personal information. So basically you will be able to start an email sequence automatically when a customer makes their first purchase, for example.
    Mailjet also encourages the use of third-party applications for integrating with e-commerce platforms. Applications like Zapier, tend to work best. It is highly advisable to integrate any e-commerce platform that you might have. Providing seamless integration of technology can greatly affect your click conversion rates.

    #2. ConvertKit
    ConvertKit is a marketing automation tools developed predominantly for bloggers. But it is a valuable resource for marketers as well, because of its e-commerce integration ability. It also offers more personalization options than most other tools available. The interface is designed to be simple and easy to use.
    You can start email sequences automatically using 4 main triggers:
    A purchase taking place
    A new subscriber
    A change in a custom field, like if a customer has been inactive for a week
    Adding a Tag
    You can then connect these triggers with a range of actions or conditions. By allowing different combinations, you are able to create a nearly endless series of automation sequences.

    #3. Drip
    Drip turns out to be a highly versatile automation tool. It is simple enough to be used effectively by beginners and powerful enough to cater to professionals who demand more. The tool offers automation through two input methods, Rules, and Workflows. Rules are a simple “if this, then that” protocol. They can link to triggers across multiple platforms like your website, social media, e-commerce, etc. While Rules are used to trigger a single action, Workflows can trigger an entire sequence chain of actions.

    #4. MailChimp
    MailChimp offers a host of automation features that are highly desirable for marketers. It allows a lot of possible automation options to facilitate the implementation of your marketing strategy.
    Here are some of the basic things MailChimp will let you do:
    Generate welcome sequences
    Contact first-time customers
    Recover abandoned carts
    Follow-up on purchases
    Re-engage with inactive customers
    The possibilities that MailChimp automation tools allow are nearly endless. You also get a number of ready-made automation where the tool can suggest specific triggers depending on the nature of your action.

    #5. SendinBlue
    The best way to describe SendinBlue is a Mac Daddy of automation tools available in the market today. It offers the best in class automation for any marketing strategy that you want to implement. It allows for the creation and execution of multiple workflows simultaneously. Workflows can also have multiple points of entry or triggers. Not many other tools are capable of this feat. SendinBlue also offers a simple user interface, to add to all its other features.

    Conclusion
    Email marketing is an important strategy to connect with customers. More service providers understand the need for businesses to connect with customers via email. That has led to the introduction of special data-heavy internet packages for businesses. Do get in touch with your service provider before you start your first email marketing campaign. Don’t know about yours, but services like ways to improve work performance could help you check about data usage caps. A market analysis showed that nearly 80 percent of users access their emails via mobile devices. Optimizing your content for mobile views would mean less data consumption and 52 percent more engagement opportunities for your business.

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  • What Are The Importance Of SEO Service?

    Posted on June 24, 2019 , Internet Marketing Blog - SEO, SEM and SMO, Uncategorized, Views: 477

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    Search Engine Optimization is essential for nowadays business. It is serious for each webmaster boon most successful for each & every industry. Search Engine Optimization in short known as SEO. It gives support to add to the website position in the top hunt engine such as Google, Bing and many others. In the present scenario, all company owners in the world must have the Seo service because it is a single of the effective tools to enhance their website among the people, improve targeted viewers and help out them to put out amongst the participants. The businesses are making websites and exact keyword to create a center of to the clients to visit their online website.
    In the digital world, most of the business holders are very tiring to run the production and daring a lot of challenges like customer preservation, customer gaining, improve profit and many others. So they don’t have instance to improve their online presence on the site. So they can pick the best and reliable SEO services that aid to enhance the online presence of the commerce. The online attendance is always significant for the company owners because it help out to progress the earnings for industry.

    Why SEO is vital?
    In nowadays advertising globe, SEO is further crucial for all corporations. A hunt engine serves numerous amounts of client per calendar day. If you have a website and blog, then this smart service can assist your company to raise and gather the commerce objectives. Here is some consequence of SEO:

    • Nearly all of the hunt engine customers are similar to strike it off on the peak sites in the        end result pages. In order to take plus of this and enlarge more guests to your site, your        page must come out in the apex spots.
    • It is not just the hunt engines but first-class tools to advance the customer familiarity plus accessibility of a site.
    • SEO is essential for the soft organization of a huge site. Websites with more than one writer can profit from SEO in a straight and not direct way. The direct advantage is an amplify the hunt locomotive traffic rates and the indirect advantage is having a widespread structure to utilize previous to publish contented on the site.
    • Users mainly trust search engine which has an occurrence in the top location for the keywords the user is hunting. This will augment page trust.
    • SEO is superior for the community endorsement of your page. Populaces who discover your page by hunting Google are supplementary feasible to persuade it on platforms.
    • SEO will assist you to stand top among the participants. They aid you to have more clients and make more deals better.

    Thus the above mentioned are benefits of getting SEO. Therefore everyone must hire a professional from your side in order to handle your site and deliver the desired results. The SEO services in Gurgaon offer only a reliable and cost-effective service to customers. They are skilled and experience in handling Seo service for your site.

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  • 8 Most Important SEO Tips Web Designers Must Follow in 2019

    Posted on May 16, 2019 , Internet Marketing Blog - SEO, SEM and SMO, Views: 367

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    When a brand believes that a site is created, in addition to the “striking” factor, there are many things to consider. The easy navigation of visitors to the content of the site accompanies it, everything is important. You do not want to give these potential customers the experience of visiting the company’s website. Therefore, it is important that content writers, web designers, and SEO specialists work together. And design a website that deserves to be well-placed on the search engines.  Here are some SEO tips that web designers should keep in mind.

    Lay Strong Foundations

    If you don’t start too much, you can’t create a site that invites people. Before you start creating content for the site or planning a design for it, build a solid foundation. This means that you choose a fast and reliable server. Besides that, a server strives for a solid architecture. You want a gazillion option to choose from.

    User Experience

    Algorithms, algorithms and several algorithms. Sometimes web developers begin to focus on claiming algorithms that they forget who the site is. If the users you create on the site do not have a good experience when you visit your site, what are the algorithms for? This does not mean ignoring the algorithms.

    Mobile Friendly

    The office on your site should not only be user-friendly but also mobile. In fact, it should be more mobile friendly. Because at that time, most people bought online or surf the Internet with their phone. And if your phone doesn’t support the interface on your site, you’ll suffer a lot.

    Voice Search Optimization

    It’s 2019 and voice search is one thing. Several units emphasize the importance of voice searches. These include Alexa and Cortana. People find it more convenient to search for a word than to write the search. Because if they are looking for something especially with their voice, it will be more convenient to do, even while driving.

    Responsive Website

    It is important to focus on the site’s response. This means that the reading time for the site should be between 35 seconds. Visitors do not have to wait long, he will leave or sail to another similar site. Because we live in the 4G world. Users will never connect the speed of their internet connection.

    SSL Security

    A secure site is more valuable than what does not. Even Google recognizes that secure SSL sites are better than those that aren’t. Therefore, secure your site with SSL. This increases the confidence of visitors in you and your brand.

    Content Management

    Content is the king and will remain so. Therefore, pay attention to the links, the use of keywords, and the type of content placed on your site. Try to create original and unique content that attracts attention.

    Video Content

    While content is legally called the King, video content is more important than text. Individuals are more likely to share video content with their friends. They are also more likely to remember what was said in a video than in an article. Therefore, you will create and put videos whenever you can.
    In addition to paying attention to the website and its content, there are other aspects to consider as well. For example, hire good representatives for your call center. One of the best staff that I have come across are the reps at business IT solutions center. You need to train your employees enough, so if your websites do not deliver to customers, the representatives have the knowledge to solve problems. It is currently that visitors seem to contact you. In any case, the website, as well as the other elements relating to it, must be addressed.

     

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  • How do we plan our digital marketing course in Delhi?

    Posted on May 10, 2019 , Internet Marketing Blog - SEO, SEM and SMO, Views: 304

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    With the increase in the number of the internet users or with the advancement of the digitalization, the growth in the digital marketing is widely adopted by the working professionals, business owners, job seekers as well as the entrepreneurs of much startup company. We being the most trusted and a well acclaimed digital marketing institute in Delhi offers the complete guidance and fair assistance to help all the ambitious learners, who want to make a high earning career in the never-ending world of the digital marketing. (more…)

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  • The Competition Over Instagram Followers and How to Win It

    Posted on May 9, 2019 , Internet Marketing Blog - SEO, SEM and SMO, Views: 257

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    To gain followers in your instagram account you must be interactive with the followers you currently have. Make certain you opt to acquire Instagram followers cheap from a site that’s well respected on the market. Without social media interaction there may be no social network, so if you would like to acquire more Instagram followers all you need to do is make certain you’re getting the follows, likes, and comments that you demand. (more…)

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  • Guest Blogging is a Reality and Beneficial as Well

    Posted on April 26, 2019 , Blog, Internet Marketing Blog - SEO, SEM and SMO, Latest Technology News and Articles, Views: 414

    There are individual and companies offering guest blogging services to clients. These companies and individuals have expertise in blogging for a particular walk of life, sector, industry or they can be versatile as well. These companies and individuals offer their services in the form of paid service and thus both the blogger or blogging agency and the company which hires the services to get benefitted. Companies which offer guest blog posting service offer several things in the service. What do they offer? Well, here are some of those things offered by companies offering a blogger outreach program. (more…)

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