Today, almost 50 percent of marketers use some form of email automation tools. Growth in connectivity, with things like HR Technology, has been a Godsend for most marketers. According to Statistica, active email accounts are expected to hit 5.6 billion this year. This opens a tremendous cache for marketers. It makes good sense for businesses to develop email-marketing strategies to reach their target audience via email.
Marketers have concluded that using automation tools to personalize email content can increase effectiveness by up to 50 percent. Simply by making email formats mobile-friendly, marketers were able to increase the rate of mobile opens. By 2018, mobile opens accounted for at least 50 percent of all email opens. A 2018 survey showed that 73 percent of marketers prioritized optimization for mobile devices.
Let’s list out 5 of the best emerging email marketing automation tools that you can use in 2019.
5 Best Email Marketing Automation Tools for 2019
Email marketing tools have become highly advanced over recent years. With newer technology, tools can now also provide integration with e-commerce platforms. Most tools now offer advanced communication sequences in addition to advanced statistics. Allowing easy analysis of email sequence efficiency, marketers are able to swiftly adapt their strategies.
Here are 5 of the most promising marketing automation tools available today:
Mailjet is one of the most promising email marketing tools in the market today. It can stand to improve in some aspects but overall, offers a good suite of features for marketers. The automation tool can be used to send welcome emails to new users. In addition, you can use it to pre-schedule sequences on particular dates. So it becomes handy when you need to send out offers or just a special message on Mother’s Day.
The most interesting feature of the Mailjet automation tool is its ability to personalize. By keeping an updated client contact profile, you can automatically send emails when a contact trait changes. You are able to include details such as purchase history, or even personal information. So basically you will be able to start an email sequence automatically when a customer makes their first purchase, for example.
Mailjet also encourages the use of third-party applications for integrating with e-commerce platforms. Applications like Zapier, tend to work best. It is highly advisable to integrate any e-commerce platform that you might have. Providing seamless integration of technology can greatly affect your click conversion rates.
ConvertKit is a marketing automation tools developed predominantly for bloggers. But it is a valuable resource for marketers as well, because of its e-commerce integration ability. It also offers more personalization options than most other tools available. The interface is designed to be simple and easy to use.
You can start email sequences automatically using 4 main triggers:
A purchase taking place
A new subscriber
A change in a custom field, like if a customer has been inactive for a week
Adding a Tag
You can then connect these triggers with a range of actions or conditions. By allowing different combinations, you are able to create a nearly endless series of automation sequences.
Drip turns out to be a highly versatile automation tool. It is simple enough to be used effectively by beginners and powerful enough to cater to professionals who demand more. The tool offers automation through two input methods, Rules, and Workflows. Rules are a simple “if this, then that” protocol. They can link to triggers across multiple platforms like your website, social media, e-commerce, etc. While Rules are used to trigger a single action, Workflows can trigger an entire sequence chain of actions.
MailChimp offers a host of automation features that are highly desirable for marketers. It allows a lot of possible automation options to facilitate the implementation of your marketing strategy.
Here are some of the basic things MailChimp will let you do:
Generate welcome sequences
Contact first-time customers
Recover abandoned carts
Follow-up on purchases
Re-engage with inactive customers
The possibilities that MailChimp automation tools allow are nearly endless. You also get a number of ready-made automation where the tool can suggest specific triggers depending on the nature of your action.
The best way to describe SendinBlue is a Mac Daddy of automation tools available in the market today. It offers the best in class automation for any marketing strategy that you want to implement. It allows for the creation and execution of multiple workflows simultaneously. Workflows can also have multiple points of entry or triggers. Not many other tools are capable of this feat. SendinBlue also offers a simple user interface, to add to all its other features.
Email marketing is an important strategy to connect with customers. More service providers understand the need for businesses to connect with customers via email. That has led to the introduction of special data-heavy internet packages for businesses. Do get in touch with your service provider before you start your first email marketing campaign. Don’t know about yours, but services like ways to improve work performance could help you check about data usage caps. A market analysis showed that nearly 80 percent of users access their emails via mobile devices. Optimizing your content for mobile views would mean less data consumption and 52 percent more engagement opportunities for your business.
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