Posted on September 24, 2019 , Content Marketing, Views: 126
Social media transformed the brands and their audience communicated with each other on major social media platforms like Facebook, Twitter, Instagram and others. These social media platforms have now become a platform where brands can show their ability and worth.
The role of social media in brand building is very significant. Being a budding brand you can utilise the instilled potential of social media by adopting an effective social media marketing strategy. The strategy should be built around the key metrics such as the best platform to be used, strength of your followers on that platform and the type of content funnel to be used.
The blog post incorporates some important pointers that will help you develop a strong, and effective social media strategy for your business:
Set Specific Goals:
A social media marketing strategy starts with specifying Start by setting specific, and measurable social media goals. You may have or multiple business objectives to fulfill. It’s recommended to set aside short term goals and stick to one that has been set in larger perspective. Your business goal may be to drive more sales or bring more customers on board. Regardless of the business motive you’re aiming at, an intended strategy would always be a great follow through.
Understating your target Audience:
Unless you have a better understanding of your target audience, your strategy will remain futile. If you invest time and resource in discover who your target audience are, you will have a higher chance of converting social media followers into your loyal customers.
Prepare a checklist to define who your ideal customers are. The list must include demographic details of the audience including gender, age group, geographical location and occupation.
You can take advantage of social media tools to discover key information about target audience. The information includes the details about the social media platforms they are using the most, the kind of content they are interested in, the way they are communicating with the brands and other valuable insights too. Once you’ve enough data about your audience, you can engage them better.
Optimize your Social Media Profiles:
Before inviting audience on your social media brand pages, make sure that your social media profiles having all your credentials in place. This is the only way to tell people about your brand and attract them to visit your social media channels. Post the right information about your brand that’s updated and compelling.
Add necessary business information on your social profiles including business name, contact details and services you offer. Take advantage of keyword planner tools to discover relevant search terms that your buyers are using to find your product. In addition, use of relevant of keywords in your social media profiles also help you rank higher in search results.
Make awe-inspiring content:
The fact worth noticing is that every social media platform is distinct in terms of intended audience, content formats and functions. This is why you have to create a distinct social media marketing strategy for different social media platforms being used.
For example: Instagram is an image based social network whereas LinkedIn is totally meant to cater to the professionals and brands in the industry. Similarly, Facebook is the best platform for connecting people and sharing thoughts.
Thus, your social media strategy must in sync with the social media channels you use. Your social media strategy must be aligned with your audience hanging around there. For example, if you’re looking to increase your follower base on Twitter, keep posting informative and engaging content in form of tweets.
Whatever the social media strategy you put in place, it’s overall goal is to engage people and drive more sales.
Very often, startups are faced with the fact that they do not have enough funds to recruit qualified personnel, especially if these people are not required throughout the day, and their services are only needed from time to time. And while some retrograde cities are puzzling over where to find money, progressive entrepreneurs are hiring virtual specialists.
Assistance in organizing business and first launch. Such people help you informationally, draw up documents, look for premises for an office and a warehouse, recruit personnel, communicate with agents, arrange negotiations, and bargain with suppliers. You may also need to take care of variancetv error while using this plugin.
Manage your contacts. Gathering information about potential partners or customers, maintaining a database and actively engaging in cooperation, organizing meetings or telephone conversations.
Organization of the schedule. Virtually everything a personal assistant or secretary should do. Keep a business diary, remind you of important events, organize meetings, buy plane tickets and book hotel rooms.
Email management. This is one of those activities that can be fully outsourced. And if a person shows talent and competence, then he can delegate the obligation to respond to some letters that do not require your fundamental intervention.
Manage phone calls. With the advent of technologies such as Skype, the secretary is no longer required in the next room. The person on the other side of the telephone conversation will not be able to distinguish whether he is calling directly to the physical office at a specific address or to the person who is at home.
Blogging and social networks. Everything related to the Internet can not only but must work remotely. The technology itself dictates the rules, moreover, it is cheaper than paying a person for being in the workplace that you paid for. Such people will not only take responsibility for creating and maintaining accounts but will also offer a page development plan and attract targeted users to your main resource.
Internet research. Current marketing trends, the search for suitable resumes, data analysis from Google Analytics and Index. Metrics, the selection of the necessary information and more. Everything will be collected, analyzed, relevant conclusions will be made and presented to you in the best possible way.
Presentation and proofreading. Your virtual assistant will be able to refresh any part of the information that you plan to present to the public orally or in writing, as well as in the form of a presentation in PowerPoint.
Ecommerce support. Many sellers do not have a physical office, in which case all the staff they have is also virtual. SEO-analysts, promotion specialists, sales managers, logistics specialists, site administrators and everything without whom no online store can work. You can get the great benefit of Kahoot hack.
Document management. A business is a stream of information that someone needs to structure and archive. The virtual assistant can understand the accumulated data and properly organize their storage. In addition to this, virtual assistants can provide data transfer from the old site to the new one, manage spreadsheets and databases, digitize information and create convenient navigation through your archives.
What are the advantages and disadvantages of hiring a virtual assistant?
Profitability. You pay only for the work done and do not bear any additional costs, such as taxes, insurance, the organization of the workplace in the physical office.
Rapidity. A virtual assistant by definition is interested in doing the job efficiently and as quickly as possible, to free up time for other tasks and make as much money as possible.
Efficiency. You will always get quality work done without the need to make allowances for the employee’s bad mood, personal problems, or simply psychological burnout. After all, these people are all in the office routine and, if necessary, you can always find a “fresh” assistant.
There is only one drawback of a virtual assistant in fact – you will have to entrust personal and professional information to a stranger whom you may never have seen or will never see. There are two ways to deal with this. The first is through trial and error, checking candidates with less complex and not too significant tasks so that possible losses are not fatal for you. The second is to contact an agency specializing in the provision of these types of services.
Today, almost 50 percent of marketers use some form of email automation tools. Growth in connectivity, with things like HR Technology, has been a Godsend for most marketers. According to Statistica, active email accounts are expected to hit 5.6 billion this year. This opens a tremendous cache for marketers. It makes good sense for businesses to develop email-marketing strategies to reach their target audience via email.
Marketers have concluded that using automation tools to personalize email content can increase effectiveness by up to 50 percent. Simply by making email formats mobile-friendly, marketers were able to increase the rate of mobile opens. By 2018, mobile opens accounted for at least 50 percent of all email opens. A 2018 survey showed that 73 percent of marketers prioritized optimization for mobile devices.
Let’s list out 5 of the best emerging email marketing automation tools that you can use in 2019.
5 Best Email Marketing Automation Tools for 2019
Email marketing tools have become highly advanced over recent years. With newer technology, tools can now also provide integration with e-commerce platforms. Most tools now offer advanced communication sequences in addition to advanced statistics. Allowing easy analysis of email sequence efficiency, marketers are able to swiftly adapt their strategies.
Here are 5 of the most promising marketing automation tools available today:
Mailjet is one of the most promising email marketing tools in the market today. It can stand to improve in some aspects but overall, offers a good suite of features for marketers. The automation tool can be used to send welcome emails to new users. In addition, you can use it to pre-schedule sequences on particular dates. So it becomes handy when you need to send out offers or just a special message on Mother’s Day.
The most interesting feature of the Mailjet automation tool is its ability to personalize. By keeping an updated client contact profile, you can automatically send emails when a contact trait changes. You are able to include details such as purchase history, or even personal information. So basically you will be able to start an email sequence automatically when a customer makes their first purchase, for example.
Mailjet also encourages the use of third-party applications for integrating with e-commerce platforms. Applications like Zapier, tend to work best. It is highly advisable to integrate any e-commerce platform that you might have. Providing seamless integration of technology can greatly affect your click conversion rates.
ConvertKit is a marketing automation tools developed predominantly for bloggers. But it is a valuable resource for marketers as well, because of its e-commerce integration ability. It also offers more personalization options than most other tools available. The interface is designed to be simple and easy to use.
You can start email sequences automatically using 4 main triggers:
A purchase taking place
A new subscriber
A change in a custom field, like if a customer has been inactive for a week
Adding a Tag
You can then connect these triggers with a range of actions or conditions. By allowing different combinations, you are able to create a nearly endless series of automation sequences.
Drip turns out to be a highly versatile automation tool. It is simple enough to be used effectively by beginners and powerful enough to cater to professionals who demand more. The tool offers automation through two input methods, Rules, and Workflows. Rules are a simple “if this, then that” protocol. They can link to triggers across multiple platforms like your website, social media, e-commerce, etc. While Rules are used to trigger a single action, Workflows can trigger an entire sequence chain of actions.
MailChimp offers a host of automation features that are highly desirable for marketers. It allows a lot of possible automation options to facilitate the implementation of your marketing strategy.
Here are some of the basic things MailChimp will let you do:
Generate welcome sequences
Contact first-time customers
Recover abandoned carts
Follow-up on purchases
Re-engage with inactive customers
The possibilities that MailChimp automation tools allow are nearly endless. You also get a number of ready-made automation where the tool can suggest specific triggers depending on the nature of your action.
The best way to describe SendinBlue is a Mac Daddy of automation tools available in the market today. It offers the best in class automation for any marketing strategy that you want to implement. It allows for the creation and execution of multiple workflows simultaneously. Workflows can also have multiple points of entry or triggers. Not many other tools are capable of this feat. SendinBlue also offers a simple user interface, to add to all its other features.
Email marketing is an important strategy to connect with customers. More service providers understand the need for businesses to connect with customers via email. That has led to the introduction of special data-heavy internet packages for businesses. Do get in touch with your service provider before you start your first email marketing campaign. Don’t know about yours, but services like ways to improve work performance could help you check about data usage caps. A market analysis showed that nearly 80 percent of users access their emails via mobile devices. Optimizing your content for mobile views would mean less data consumption and 52 percent more engagement opportunities for your business.
Content, undoubtedly, is the king of your website that delivers important messages to the viewers. However, content is not only restricted to the written text only; it can be an image, a video, an infographic or more that you are using to interact with your visitors. Content not only offers value to your audience but it also helps you in building a community and in conveying your message to the maximum people. (more…)
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