Google is all set to roll out its new pirate update that is bound to get a lot stricter with piracy websites. The update is a filter which was introduced in August 2012 to prevent websites that violate copyright laws from ranking in the search results of Google. After a span of two years, the company is about to release another version of this update to fight piracy. The new improved algorithm will punish the violators of copyrights by pushing them lower in the results of search engine.
Over the previous few years, it has been observed that a lot of entertainment industries have prompted Google to devise some procedure that eliminates the game of piracy websites. The company paid attention to the requests, the result of which is an all new improved algorithm! The update will prevent the websites with pirated content to appear in the search results. Along with this, the authentic and reliable websites like Google Play and Netflix will get priority by getting the top ranking in Google search results.
Along with the pirate update, Google has also released an updated version of its piracy report which provides an insight into all the efforts that the company has made to fight piracy. At the same time, the report also cites that the holders of copyright should take the responsibility of making the content accessible.
The plan of the company to uproot pirated material is said to be more practical and upbeat. The focus is on driving the users of internet towards lawful and genuine content rather than eradicating material that violates the laws of copyrights. According to the removal notices of Digital Millennium Copyright Act (DMCA), Google has also started downgrading predictions in autocomplete which deliver results with various demoted websites of DMCA. The company will keep on battling against piracy in all the services that it provides.