Internet marketing experts are aware of the importance of content in building a good customer base. Sometimes, even the most pertinent and authentic content doesn’t get the necessary attention from readers. Let’s have a look at the reasons for why content gets ignored:
- No one understood your post: Sometimes the readers are unable to comprehend your posts and most of the times they do not seek clarification. Re-examine your posts and make sure that they are not stuffed with technical jargon’s or company buzzwords. Avoid in-depth topics unless you are focusing on highly technical blogs that need detailed explanation. Engage your readers in your posts. Write posts that they can relate to and follow a story line that they can find appealing.
- Your post is not compelling enough: You may have written a post that offers reasonable and appropriate content, but your readers may still not find it compelling enough. May be there’s nothing much to say further in your posts or there’s nothing through which your readers can get involved in your writing. To engage your readers in your writings, offer them news that is beneficial for them. You can give announcements about the features of a newly launched product of your company, its version number, etc. Make use of simple language to state the changes that have been incorporated in the newly revealed product and in what ways it is better than its previous version. Users yearn for information that focuses on their needs and if they find relevant information in simple language, they are more likely to consider your post.
- Irrelevant and gibberish: Your post may not have anything sensible or relevant to convey. Readers of course won’t waste their time on such content. At times, even the relevant posts become the victims of mockery and trolls. So, it is essential that while writing posts, you make sure that they are well reasoned and pertinent enough to grab the attention of the reader.
- Very little or no readership: In case your post receives negligible readership then it is suggested that you consider the demographic factors and see the location of your readers. Make use of Google Analytic to take a note of visitor traffic from Twitter and Facebook and the time that is taken to engage the users. Write tweets and updates at timed intervals so that you can reach out to a wider base of people. Keep a track of the place from where your users are able to read your content and write posts accordingly.
- Engage your users: You can talk about your initiatives but don’t go overboard with them. Engage your readers in your posts and seek their suggestions on improving your services. This can prove to be a great method to get customers involved in your business brand.
Write your posts keeping the above points in mind and make sure that your writings are impressive enough to engage users.