What if you have plenty of traffic but not generating sales from them? Are you experiencing difficulty in converting them into your customers?
It’s a situation faced by numerous online stores. But not to worry: It can be fixed.
There are loads of reasons why visitors reluctant to purchase from you after they visit your online store. In this post, we analyze the most well-known issues for why he/she avoid buying after they visit. Also we suggest solution to make your clients feel safer and more open to purchase from you.
Here are basic issues and their solutions.
Problem: Images are of low-quality
In an online retail store, your clients have the chance to look at your products from all angles, check out the usability. They instantly come to know whether it would be useful and good to buy it. For this the lone best thing that you can do is to have great photos of your product from every nook and corner. Believe it or not, images like people modeling for your products will leave a remarkable impact over your visitors. You can’t anticipate that visitors will feel urged to purchase if you randomly click and upload any picture. Uploaded images shouldn’t be dull; there shouldn’t be odd shadows; and it ought to be displayed clearly. It simply gives an impression of unprofessionalism if your items aren’t fresh and convincing.
Thus go ahead, upload better pictures and put your products in the best possible way.
Problem: Imperfect Product Descriptions
It’s not simply enhancing the picture quality. Product description matters as well. Proper descriptions of a product are very important. It’s a human tendency they touch the product to check the quality before purchasing it. But this is not possible online. So, describing the product it in such elaborated manner that a potential customer feels like he is holding it. On the other hand a meager quality description lost the chance to tempt the client to purchase. You lose the opportunity to narrate a story, and in addition the capacity to differentiate your product from others. The main thing more terrible than a lacking and unsatisfying product description is one that is having useless ways of describing the product, spelling mistakes and grammatical errors.
Don’t turn your client off. Fix your errors and use your product descriptions to sell.
Compose better content. Following are a few examples:
Using pointless words like:
“These shoes are groundbreaking designed and fabricated with incomparable workmanship.”
Be more precise and say:
“These finely-rendered shoes with high-quality leather offer a great deal of comfort.”
Be specific and ensure that you don’t have any spelling or grammatical mistakes.
Problem: Badly-Designed Online Store
There are two primary issues with web designing that could be keeping visitors away from buying: First, you may be making it unmanageable for clients to locate the product that they are searching for; second, you may be organizing your products in such a manner that frustrates them from making a buy.
Here are some usual ways that an online store blots out its products:
• Your landing page doesn’t noticeably link with your store
• Categories of all products aren’t shown in a single place.
• Some of the products are shrouded deep below the entire collections.
Regardless of the fact that your products are well-organized, you may experience the ill effects of overpowering the client with pictures. At a certain level, when there are excess of pictures, individuals have a tendency to examine hastily and overlook it.
Getting a good theme assures that your store is easy to navigate. The rule is that product must not be more than three clicks away from the landing page. Ensure that there is an innate category for all products and every product is placed where it must be.
Problem: You Haven’t Built Trust
What comes in your mind when you go to an online store with none of the following?
How will you feel going to an online store with without these:
• An “About Us” page that shows no real insights about the organization, just a couple of imaginary value proposals.
• No product reviews or testimonials.
• No email id, name or phone number displaying on the website.
• No guarantee to ensure payments information safety.
Would you prefer to purchase any item from a site like this?
Well, I would not and obviously you too!!!
So what to do?
There are assortments of things that you can do to gain the trust of your customers.
First of all create a well-written “About Us” page that brief about your business, policies and products. Have achieved any award? You ought to add them prominently. Add product reviews as it can boost your ecommerce conversion rate by 14-76%. It may not be vital to mention a telephone number to handle request, but you must have in an email to contact you.
Which online store is our favorite one and for what reasons? In what ways you attract your customers or customers trust you?