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  • Facebook Welcomes the Buy Button

    Posted on August 4, 2014 , Internet Marketing Blog - SEO, SEM and SMO, Views: 586

    Facebook

    Facebook has finally decided to close its gifts section so that it can help other businesses to sell things. Facebook Gifts confirmed that it will execute the closure process on August 12th, and put an end to selling gift cards to popular businesses, such as iTunes, Starbucks, etc. Facebook confirmed that almost every team has already been reassigned to various other commerce openings, that includes the Buy button for building ecommerce purchases within Facebook, Custom Audiences, which let brick-and-mortar merchants re-target Facebook ads to present customers, and Auto-Fill that does the job of auto-populating your billing info in other shopping applications. Facebook has a huge potential to make a good amount of money on commerce by selling ads and charging a revenue share for products bought with the help of Buy button. The official statement launched on the shut down by Facebook is “We’ll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook.” (more…)

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