When users get overwhelmed with information they don’t require, they quickly migrate to other relevant websites. Now-a-days, a revolution of inbound marketing has spread which enables consumers to filter out the irrelevant content to get access to options that are more personalized. A common example of this is Google which has been providing custom made search results to all its users. As technology has started to allow personalised experiences, more and more buyers have started expecting it. Personalised websites lead to higher conversions which further leads to satisfied visitors.
Conducting personalisation requires making use of a strategy. The idea is to diminish friction and drive in faster conversions. To devise a strategy, first you need to think about the reasons behind friction and then cater to the interests of visitors by becoming more relevant to them. (more…)