A website redesign is a measure designed to solve problems with traffic or conversion, brand formation, lack of income from project activities. Most often, a redesign becomes a forced decision when it is impossible to fix the situation in other ways. For example, when certain elements of the site have lost their relevance or do not correspond to the chosen direction of its development.
Also, the redesign is “shown” when changing the owner of a web resource, especially if the plans are to change the subject. And even large-scale Internet projects are periodically decided to change the “image”, preserving the corporate identity, but bringing a fresh note to it pname com skype raider, following modern trends.
Redesign: how much it is needed
Nevertheless, a change in site design is similar to shock therapy – in small doses, it can be useful, in large doses it can lead to death. That is, replacing the design can cause the site to lose its already won positions, since all pages will need to be re-indexed, and this always takes some time.
Moreover, the redesign is not always positively perceived by the audience of the site. To assess the real attitude of the audience towards such transformations, it is worth starting a survey on the resource forum. And if visitors do not want changes, you need to seriously think about the need for a redesign.
Coming up with the redesign of the site, it should be remembered that inadvertent actions can lead to the site losing its position in the search results. In particular, such actions include:
- domain change (unless the former fell under the ban / AGS or the conditions on the new one do not have cardinal differences for the better)
- change of CMS
- full replacement or significant changes to the content – at least, such actions will lead to an assimilation of the site’s position in the issuance
- the appearance of duplicate pages (they should be monitored and isolated from falling into the issue).
Targets and goals
The main purpose of the redesign is to increase the profitability/prospects of monetizing the site. And here, as in war, all means are used – from adding originality to the design to removing unnecessary elements that slow downloading and reduce the performance of the resource. In particular, after a redesign, the site usually does not have a “heavy” flash animation.
Conducting a redesign “on order” does not always justify itself – most often the changes do not bring significant improvements, and the design is far from ideal, even if all the details have been thoroughly discussed.
Redesign requires a good reason. It should be carried out, if for good reason, and the expected benefit significantly exceeds the possible negative consequences.
Signs that the site needs a redesign:
- Some elements are outdated or lost their relevance (“dead” projects that have not been updated for more than a year are better to replace with a new site right away than to mess with the redesign)
- The site is replete with Flash animation
- A brand is being created based on the site, which is planned to be developed in the future vumoo.
- Complex intricate navigation does not allow the normal development of the project
- The heading of the site requires replacement or is missing – the title part is the most informative for visitors, its design should be given special attention.